This newly qualified pilates instructor needed a brand identity to help start her business. I created a simple identity that communicates the freedom of movement intrinsic to pilates.
The colour palette and photography evoke the image of a modern sportswear brand whilst the naming and tone of voice ensure Lucy B still feels like an intimate and personal brand.
Input + Skills
Brand identity
Logo design
Website concept
Poster design
SectorLifestyleLocationBedfordshire, UKCredits© Atay Studios